Who We Are
Seasonal Food Brands, Inc. is a certified woman-owned food service company delivering fresh, flexible solutions across corporate and educational dining. From on-site cafés to large-scale catering and cafeteria programs, we bring thoughtful, reliable food experiences to the organizations that shape our communities.
Headquartered in New England and proudly serving clients across Massachusetts, New Hampshire, Connecticut, Rhode Island, Vermont, Maine, New York, New Jersey, and Pennsylvania, we are deeply embedded in the communities we serve, hiring locally, sourcing regionally, and delivering with care.
As a WBENC and SDO-certified business, we’re proud to champion supplier diversity and lead with values that support equity, sustainability, and local impact. With decades of experience and a woman-led executive team, we’re not just reimagining food service, we’re raising the bar.
Recognition
Winner of the 2016 SmartCEO Boston Brava Awards
The Brava Awards program celebrates high-impact female business leaders in three categories: CEOs, Executive Directors of Nonprofits, and C-suite executives. Brava award winners combine their irrepressible entrepreneurial spirit with a passion for giving back to the community, and are exemplary leaders of both their companies and their communities. They encourage local philanthropy, mentor up-and-coming leaders and set their companies on the path to tremendous growth. Each year, an independent committee of local business leaders selects winners based on company growth, community impact and mentoring.
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Meet Our Founder
Laurie Watson
President & CEO, Seasonal Food Brands
Born and raised in Medford, Massachusetts, Laurie graduated from Medford High School and Newbury College in Brookline with a B.S in Business Administration and a member of Alpha Chi National Honor Society – Outstanding Student Achievement Award Small Business Management. She began her love with the food industry early working at the famous First National Food Store near West Medford Square.
In the early 1990’s Laurie’s love for the food industry came back into focus when she and her husband Bob Watson purchased Tobin Food Service Corporation, a food service company based in Hudson, MA. They made a decision to focus on the food industry and growing Tobin Food Service with a move to Bolton, MA.
In early 2006, Laurie decided to franchise a 50’s themed restaurant concept. In 2008, with the business plan of building a small business women brand, she then purchased a catering company and had the company certified as a women and minority owned business with the SOMWBA office in Massachusetts. It was with those models as a basis that the Seasonal Food Brands company has emerged as a full service food service brand.
In 2010 Laurie’s company, Seasonal Food Brands, became certified as a Women Business Enterprise (WBE) from the Women Business Enterprise National Council (WBENC). Seasonal Food Brands has received certifications from the Suppliers Diversity Office, (SDO) formerly State Office of Minority and Women Business Administration (SOMWBA) and is recognized by the U.S. Small Business Administration (SBA) as a small business. Laurie’s business has also been recognized by the Boston Business Journal Pacesetters as one of the fastest growing woman owned businesses in the region to this day.
Laurie Watson's vision continues to guide everything we do, from the meals we serve to the people we employ.
Everything begins
with People.
